When I first started my carrier as a designer I was placed in a bucket with hundreds if not thousands of graduating students looking for work in Ottawa.  Having a graphic design job has got a bit of a hitch in that once you get your foot in the door you have a place of reference for other work, but if you can’t get even a desktop publishing job you’re stuck twitting your fingers waiting. The graphic design market is very different in that it required experience…  Well it’s hard to get experience if you can’t get a job. Duuuuuuuuu…

This is where Kensel Tracy comes in from the very popular “BMG” or Byward Marketing Group. I was given a chance! A chance I never rely fully understood at the time. In 2003 Kensel called me into a meeting and asked me to present my portfolio and what my plans were in the future. I guess it would have been ok to just say I wanted to be a designer and work in a cubical for the next while, but after much thinking I decided to take a new approach. I said to Kensal that I wanted to lead, generate new clients, design and take charge of the design that was required of BMG. Well people it worked and I had a job working for one of Ottawa’s highest recognized marketing firms…  Bla Bla Bla….

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About the Film

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium.

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Even though this post is 100% for ranking it can still show you the value of Blogs and Posting. You can see we use key words and target services to make this post rank high in Ottawa…  Oops we just did it again!  You can see that words are not just enough, you need to place them with words that are relevant to the target audience.

Example:

Graphic Design (wrong)

Graphic Design Ottawa (right)

Website design should be the main focus for everyone with a Ottawa business. Website design is crucial in today’s technological age. Think of how much local Ottawa business you could be missing when the majority of your market hits the Internet to search for your specific industry in Ottawa?A properly developed website can elevate your Ottawa business to a whole new level. It can make you appear larger than life; it can even make you taller, thinner and more attractive to the opposite sex. It’s all about the design and making that design speak to your Ottawa audience.

Website design should be the central force behind all of your marketing. It’s where the bulk of your marketing budget should lie, and where you should push the hardest to get not only your local Ottawa clients, but your other national clients as well. It’s where you can measure your results, where you can easily adjust your messaging, your branding and your imagery.

It’s where you can effectively and efficiently make changes and not have to empty your wallet every time you do so. You can launch and test special initiatives on your website, virtually experiment with different tactics, even communicate local Ottawa specials, all the while not having to worry that you’re going to blow the budget for years to come. Why spend thousands of dollars on immeasurable, untraceable Ottawa print campaigns when you can put that budget towards your website and actually determine what you got for it?

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