Simply put, your internal reality is what you do and how well you do it – every day. The question is: does the outside world have the same perception?
Whether you are a successful business consultant, make the tastiest croissants in town or build the most energy efficient homes, there are literally hundreds, if not thousands of steps you go through every day in order to get the job done. All of this “doing” – the spreadsheets you are creating, the baking of those delicious pastries, or the building of that sturdy wall—makes up your internal reality
The problem is, you may have gotten so caught up in all that “doing”, that you’ve forgotten it is your image, or what you look like, that first catches the eye of potential customers. Your specialty is your internal reality, being the best at what you do. Strongvine’s specialty is helping you create the outward perception that matches your expertise.
If you already have happy customers, that’s great. If building a new clientele is where you fall short, ask yourself this: How do my potential customers know I am expert at what I do? Chances are they don’t, at least not yet. This is where the talented Strongvine team can help. With everything we learn about you and what you do on the inside, we will create an outward image that not only reflects your particular offerings but also evokes in your potential customers a desire to do business with you.
At Strongvine Visual Communications we don’t just make things look pretty, we work hard to get you results. We want the outside world to know how great you. We’ll take the time to understand what you are all about, to evaluate what the current trends are in your field, and then to develop strategies to synchronize your internal reality and how the outside world perceives you. So when people hear your name, see your logo, or visit your website, they already know they can trust you and that you are the best in your field.
It’s not your fault, but here’s the thing: you may be so busy doing what you do best that you’ve forgotten the outside world doesn’t see your internal reality. They only have a perception of you based on the visual information you give them. You already know you are the best, but until your image reflects that, how will anyone else know?
If you don’t have a strong, professional look, you risk people thinking you are fly-by-night, or less than expert. Don’t let that happen to you. Your hard work deserves to be rewarded. If your storefront is shabby, your website is clunky or your business card and logo are dated, chances are you are missing out on revenue. Don’t let your competition steal your limelight. Let the Strongvine team work with you. We promise to create a profile for you that makes you stand out and gets you the kind of results your hard work deserves!
Not long ago, our president Jason, met Michael Cowan. Mike was a young confident guy who had a great concept for a start-up business. He was a talented Engineer who knew he had the skills to start his own Engineer Consulting firm. He had a team of Engineering colleagues on board who understood his vision; he had registered his company name “Alliance Engineering”, and he knew he and his team had the professional experience they needed to own a part of this niche market.
So, though Mike’s internal reality was good-to-go, to the outside world, Mike’s company didn’t even exist. Alliance Engineering needed an image that gave the world a perception not only that Alliance Engineering was open for business, but that Mike and his team were professional and eager to offer the best services possible. He didn’t have tons of referral, he didn’t have happy customers to brag about, he just knew he had a solid idea and great people on his team.
Now, you’ve probably heard that the average time a boss takes to decide whether to hire someone is less than 2 minutes. The decision is based on the feeling the boss gets from the person being interviewed, and not from the credentials they bring to the table. At Strongvine we know it is no different with consumers. They may justify their purchase with logic later, but in the moment most people buy with their emotions.
What Alliance Engineering needed was an outward image that told the world they had intregrity, experience, enthusiasm and were open for business! Strongvine took what it learned about Bill and Alliance Engineering and created an outside perception that did just that. With a state of the art website, a strong logo, and a few key pieces of literature, Alliance Engineering is turning potential customers into paying clientele, every day!
Whether you are the new kid on the block or you’ve been around for a while, Strongvine Visual Communications can help you shorten your journey to the success you deserve!
